Is your website ready for the ‘average user’ online?

Designing for the ‘average user’ online is challenging. Simpler websites with a good online presence, navigation and content tend to take a lead.

Lots of us that have been using the internet and computers since long are surely among the average users. Many website designers use their skills and put the usability factors so high that only the advanced users can match with them. This doesn’t suggest that simple and usable websites are no more in practice today but web developers at times seem to overlook the proficiency and needs of this large portion of web users. As a result, some of these average users seem to deal with nuisances of few websites in terms of navigation, usability, etc. A successful website design focuses on the special needs of these ‘average users’ too. Is your website one of them? Let’s find out.

Who is the ‘average user’?

‘Average user’ is not to be confused with the ‘novice user’. With average user, we mean users that may not use computer as experts, are not categorized into computer professionals, but use internet more often than not and still surf internet for their little to decent requirements. These are the large majority of users that use computers as appliances just like we use our television sets.

Having a strong search engine presence

Usually, we type a URL and visit the website but there are still a huge number of people who type into Google (without being exactly sure about the URL) and locate your website. For such users, your business must be found on prominent search engines.

If you are a business operating locally, this becomes even more important. No matter how and where you advertise, make sure you are listed in the top search engines.

Having appropriate TITLE tag is still important

Average users do read the title of the page that the search engines return to them. When the search engine returns a list of suitable pages with page titles hyperlinked and description provided, these users read and review them carefully and only click on those hyperlinks that match with their query and seem relevant to them. Even, few experienced searchers do the same thing.

So, the lesson here is simple – have suitable TITLE tags with appropriate targeted keywords making sense together rather than looking like a bunch of targeted words (keywords) put together.

KISS principle for the actual web page readers 

Average readers usually read that ‘informational’ content on your website and then decide what you are into. ‘Keep it simple, stupid’ will actually help them find what they have been looking for, rather than getting entangled into a cluttered page.

Have suitable colors and images on your page to make it look convincing and beautiful. No one likes an ugly face – right?

Helping them deal with pop-ups easily

Average users don’t really know how to handle those regular and spontaneous pop-ups. Result - annoyance. They feel it’s better to quit than deal with those horrifying pop-ups one after another. Without figuring out where they would find the BACK button, they can’t entertain all new hyperlink windows they actually never asked for.

An average user’s website should be as friendly as a new enthusiastic neighbor next door. An easy to load website with easy to read contents and persuasive but simpler call to actions can help them zero in to their requirements and assist you in accomplishing goals. If you haven’t created it for the ‘average user’, you are not gaining much sales and revenue from this internet marketing campaign. 

For More details visit my website http://www.triveniinfosoft.com